SAINT AYMES began with confectionary, with stunning pyramid chocolates which were dedicated to artistic greats. Debuted at the Scoop International Fashion Show in the Saatchi Gallery, these edible art chocolates were an instant hit in the fashion community.
Saint Aymes is the first chocolate brand to truly employ the proven tactics of seasoned luxury brands and is perfectly poised to capitalise on the growth within the luxury sector of the billion pound global chocolate industry. We are re-thinking chocolate, as a con- sumer good that can be desired beyond its mere utility.
With strong visuals and a cohesive brand, luxury brands introduce an emotional compo- nent into our relationship with consumer goods- transforming a purchase motivated by utility to a lifestyle statement purchased through desire. This profitable model has the power to transform consumer attitudes across industries- from perfume to tech and now, chocolate.
There is much opportunity for a consumer good that speaks to desire. With high percent- age product markup in a booming sector of the market, the scope for returns are huge for a chocolate brand that understands how to communicate with consumers in emerging & developed markets.
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